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Thinking Outside the Toy Box: Three Big Emerging Toy Trends
The world of toys is experiencing some major shifts. Iconic items like Barbie are having trouble attracting the next generation of kids, who are more...
July 31st, 2014
Temp Ink Takeover: The Temporary Tattoo Trend That’s Lasting
These skin stickers aren't just for kids, and temporary tattoos have been embraced by Millennial "grown ups" who are finding new uses for them. ...
July 30th, 2014
What Did You Miss At Comic-Con?
Superheroes and fantasy have been ruling screens from small to big for the last few years, and drawing in young viewers looking for an...
July 29th, 2014
EDM Versus Pop, Kids Raising Kids, and More: Teen Mag Roundup
We flipped through the summer issues of Teen Vogue, NYLON Guys, and J-14 so that you don't have to, identifying key insights on...
July 28th, 2014
Emoji Life: The Friday Don’t Miss List
Start your weekend with the ultimate Millennial fix: everything you missed this week and more. TGIF! 1. Secret Admiring A dating app isn’t...
July 25th, 2014
I Want My Kid TV: What’s the Real Appeal of Nostalgia Viewing?
In the wake of a slew of nostalgia-driven entertainment reboots and remakes, we asked Millennials about their nostalgia viewing, and found the top five reasons...
July 24th, 2014
Infographic Snapshot: Millennials on Cooking
Millennials and food: one of the great love affairs of our time. This generation has embraced a foodie mentality that seems to be seeping into...
July 23rd, 2014
The Retail Carousel: Smart Brands Cashing in on Resale Economy
Millennials have a penchant for incorporating thrift finds into their wardrobes, but the trend goes beyond style nostalgia. During the economic downturn many learned to...
July 22nd, 2014
Cupid in a Smartphone: The Mobile Hunt for Love
Looking for love through an app is becoming more and more common for Millennials , and the dating apps they're using can teach us something...
July 21st, 2014
Viral Potential: The Friday Don’t Miss List
The hilarious, the smart, and the sad of what went viral this week, from the ESPY Awards Millennialized to a fandom convention that backfired into...
July 18th, 2014
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Quote of the Day: “I hope to be a good person that can change the world for the better. I want to be an artist and an author and a musician in my free time, and be a veterinarian as my profession.” —Female, 15, WA
Xers and Boomers may look down upon the growing subset of Millennials moving back in with mom and dad, but instead of feeling bad for themselves, these kids are making it work. A closer look at their post-grad lives is being explored in Boomerang Kids—a photojournalist series inspired by one Millennial’s experience of moving back home after draining resources as a photography assistant. The juxtaposition of reaching towards adulthood while still living in their childhood rooms paints a fuller picture of how many are living day-to-day. (Fast Company)
Wendy’s may be tainting the comeback of one of their most popular items—the pretzel bun—in a #PretzelLoveSongs commercial being called out for “lazy parodying.” Those who feel nostalgic for the ‘90s hit song “To Be With You” are cringing over the Wendy’s commercial remake, and voicing their extreme distaste on Twitter. Be careful playing with Millennials’ nostalgia, because not taking it seriously could land a brand in hot water. (Uproxx)
How can we make kids exercise more? Since dragging them away from their screens is more difficult than ever, Wokamon is a new app from China that is making kids bring their devices outside and take a walk in order to feed their virtual pets. The cute aliens feed on energy, and the app’s pedometer technology measures steps, distance, and calories that add up to advance pets to new levels and unlock characters. Though targeted to kids, teens and adults can benefit from the app’s fun approach to fitness and sync it with other wearable trackers. (Springwise)
One mom’s open letter to Lands’ End asking why there have been cool science shirts designed for boys but not for girls has quickly gained momentum online with other parents this month, and pushed the brand to launch an entirely new line of science-themed tees for girls who love NASA, sharks, and the like. The brand has been accused of gender stereotyping in the past, and is addressing the posts on its Facebook page directly by rolling out new science-themed styles for girls this fall. (Huffington Post)
Digital versus unplugged is the wedding debate of late, and the line between too tech-centric and being completely disconnected is one that brides and grooms are finding difficult to straddle. Social media is increasingly being used to create wedding albums via couple-specific hashtags, but some couples are so turned off by the near constant focus on camera phones during a wedding that they are enforcing device-free ceremonies. (NYT)
Quote of the Day: "A benefit of unplugging is getting a more personal view of the world back. (Social media tends to distort your perception to bend to what others are thinking/feeling/saying/doing.)” —Female, 25, MN