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Breaking the Plastic Ceiling: The Friday Don’t Miss List
Read the latest in Millennial focused news from Entrepreneur Barbie on LinkedIn to the alcohol on demand app that's delivering bubbly from coast...
July 11th, 2014
The Food Rush: Delivering High End Plates On Demand
Millennials are seeing food as the new status symbol, and expecting everything on demand. The combination is leading to a new market of tech...
July 10th, 2014
Millennial Musicians Make Fame a Team Effort
Collaboration is a major part of the Millennial mindset. We have seen famous YouTubers and Viners work together to increase their views,...
July 9th, 2014
What Is Instagram For?
What is Instagram for? What originated as an image-sharing platform has ballooned into a platform for discovery, revealing more about individuals, products, and brands...
July 8th, 2014
Girl Power Marketing Grown Up
Older Millennials grew up with Girl Power messaging, and now brands are appealing to them as adults by providing pop-feminist marketing, and focusing on...
July 7th, 2014
Infographic Snapshot: July 4th & the World Cup
Summer heat is upon us, and Millennials in the U.S. are currently consumed by two events: the 4th of the July weekend and...
July 3rd, 2014
The Word on Weed, Who to Follow, and More: Teen Mag Roundup
We combed through Seventeen, Nylon, and Teen Vogue so that you don't have to, identifying key insights from teens themselves,...
July 2nd, 2014
Summer Music Roundup: Millennial Artists to Watch For Next
For years before she had even put out an album, Iggy Azalea was called an artist to watch. Now, she’s dominating the top 10...
July 1st, 2014
Ypulse Quarterly Trend Spotlight: Is Food the New Status Symbol?
The full Ypulse Quarterly Q2 2014 report is hot off the press and being released today. Each report, we identify some of the big shifts that...
June 30th, 2014
#BecauseFutbol: The Friday Don’t Miss List
Been watching the World Cup? Maybe not? Either way we're keeping you in-the-know on how brands and young adults themselves are...
June 27th, 2014
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Quote of the Day: “I believe in freedom of choice and alternative paths, so when people try to sell me parenting brands because of my age despite my personal choice to not have children, it shows a large gap in the understanding of the life timeline of contemporary emerging and young adults.” –Female, 28, FL
Native advertising is a contested space, and many believe that young consumers are unhappy—if not hostile—when branded content enters their social or entertainment spaces. But a growing number of sites say that assumption is just not true. Upworthy began running “promoted posts” created by brands and packaged as content three months ago. The site now says those branded posts get more reads, and earn three times as many social shares, than non-promoted content. (AdAge)
Subscription services are evolving, and now popular beauty sample subscription service Birchbox is opening their first retail store, continuing the trend of e-tailers making moves offline. The store opens today in New York and “looks like a living incarnation” of the brand’s site. Shoppers will be able to sign up for a Birchbox membership on iPads in-store, and the location is offering beauty services and classes in hair, nails, and makeup. (Fast Company)
We’ve talked about the fact that wearable tech has yet to go mainstream—but that’s not stopping new entrants from joining the market. Pavlok is a wristband that enforces better behavior with shock therapy. (Yes, you read that right.) The device was created by a productivity blogger, and can be programmed to monitor habits like hitting snooze and deliver a shock to the wearer when they repeat bad behavior. Funding is currently being raised to put Pavlok into production. (Springwise)
When writing about the rise of the GIF, we predicted that for young consumers moving images could be a rising expectation, and static advertisements could become a bore. That reality could be beginning. “Motion posters” are becoming a marketing tactic for big movies, and this week a set of these video posters was released to plug the upcoming Teenage Mutant Ninja Turtles reboot. Each teenage turtle has their own poster, which gives a 15 second glimpse of the characters in action. (The Verge)
Yes, MySpace is still a thing. According to a recent poll, there are more Millennials ages 18-25 using MySpace than Reddit. Though some may be surprised, Ypulse’s ongoing social media tracking includes MySpace, and not only do 10% of 18-32-year-olds report using the network, 10% of 14-17-year-olds say the same. However, our research also reveals that when asked which social networks they actively post content or comment on a daily basis, only 1% of 14-32-year-olds name MySpace, compared to 62% who name Facebook. (Huffington Post)
Quote of the Day: “Companies should focus on being able to help those who can’t always afford to pay higher prices for everyday necessities.” –Female, 30, TX